Neobot's Weblogs: Link Texts, Link Directory & Link Building Tecniques

COMPLETE GUIDE FOR WEBMASTERS
Link Texts, Link Directory & Link Building Tecniques

Link Texts and Descriptions

Once you have the list of highly searched Keywords and phrases, now you can move on to the step of making the Link Texts and Link Descriptions for your website which you will be submitting to web directories. These Link Texts and Descriptions are typically referred to as the ‘Link To Us’ or ‘Link To Me’ code, which can be used by other website owners to link to your site or blog.

You can add a completely new webpage to your website where you can add different variations of ‘Link To Us’ codes. This is necessary because you want webmasters to link to you using the most important Keywords. Also, the code given on the Link-To-Us page makes it easier for webmasters and other website owners to simply copy and paste the code to their website links page in order to give you a link.

Tips for making Link Texts and Descriptions

When making the Link-To-Us code, make sure the Link Titles and Link Descriptions are making sense. Most webmasters or newbies make the mistake of creating long link texts and descriptions simply stuffed with the important Keywords. Such Anchor Texts usually make little sense, and are not interesting enough to attract attention by visitors to click on it.

It is always a good idea to make variations of link texts. Initially you can make 5 to 6 different link texts for your home page of the website. You can make more for other important landing pages for your website. Also, avoid repeating a Keyword again and again in the Link Texts and Descriptions.

Links Directory or Pages

Since you will be managing and carrying out a link exchange campaign for your website, you will need to link to other industry related websites in exchange for a link. For this, you will need to get the link pages on your site ready before you actually start sending any link exchange emails.

You should spend some time on deciding the format for your link page(s).

* Will you have only one links page?
* Will you have multiple link pages?
* What Kind of websites will you add to your link pages(s) if you exchange links?
* Can you use a links directory with categories and sub-categories in it so you can easily manage the links to other websites from your website?

These are some of the important questions you need to ask yourself before you make any final decisions about your link pages, also popularly referred to as ‘Link Partner Pages’, ‘Link Resources’, ‘Link Partners’ or simply ‘Friends’.

Most of the link pages and categories and sub-categories can be easily created using some link management tool like Arelis. For larger link directories, it is advisable to use some Free Link Management Program like PHP Links Directory, also known as PHPLD.

It is always a good idea to spend some time looking at other web directories and link pages of competitor and other industry related websites to get more ideas.

Once you have everything organized and in-place, you can now move on to the link building techniques outlined in the next part of this guide and start finding good link partners for your website to exchange links with.

Link Building Techniques

There are a number of techniques that can be followed to get inbound links for a website. If done correctly, proper link promotion can dramatically increase the number of quality websites that link to you. Additional incoming links will further provide your website with a consistent stream of targeted visitors, both from the websites as well as from the Search Engines.

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