SEO Secret Ninjutsu Technique

SEO Secret Ninjutsu Technique

The title of this article is designed to illustrate the point of this article. Today we won't be talking about some Black-Hat SEO Tactics. What we're going to uncovered here are the hidden / secret (i.e. dark) areas of effective SEO strategy. Here I'm going to illustrate some of the tricks that can be used to drive traffic to your site. Is this a conflict? Not really; these "tricks" aren't so much directed at search engines as they are website owners and visitors. These are marketing tricks, not SEO tricks - they just happen to help you with your rankings.

Basic - Google Review

When most people think of Google they think of the dominant search engine (and in that they would be right). HOWEVER if Google was primarily a search engine they would be much smaller than they are now. No, they are an advertising company and the world's largest at that. To this end they need traffic, market share, and clicks. They need you to love Google.com, visit it often, visit their other properties and offerings such as Gmail.

If you do this, the odds of you clicking on one of the paid ads increases and their primary function is fulfilled. It is driven by this purpose that Google has developed the most complex search algorithm that has ever existed. Their search is their primary source of traffic. The better their results, the more you will return, the greater the likelihood you will click an ad, the more revenue they generate (thus leading to their continued increases in reported revenue quarter-after-quarter). Why is this important?

Because this is the driving force of their current algorithm and will be for the foreseeable future we can assume that any action that increases relevant traffic to your site, increases the stickiness of your site and/or increases the number of links from relevant sites to yours will help your rankings and it will help Google keep their visitors loyal.

Let's also recall the purpose of this article. This is NOT an article about black-hat search engine optimization tactics, it's about the Secret Ninjutsu Technique aspects of SEO that are often overlooked. And so, without further ado, let's get down to the meat - what are the dark tactics that you can use to boost your website rankings.

Building A Sticky Site

A point I've made in past articles that I will reinforce here as opposed to "contradicting" will be that of the importance of a sticky site. Of course, monitoring your statistics to assess your visitors' behavior is an important practice for the conversions on your site however it's importance from a search engine optimization perspective is often overlooked. I've mentioned before and I'll mention again, the search engines have the ability to monitor the length of time a visitor spends between visits to that engine. If you are on Google, enter "NeoBot's" into it and visit the NeoBots Weblogs site but only spend 5 seconds there before hitting the back button Google can infer that the site was not what you were looking for. If it was 5 or 10 minutes before you returned back to Google they could thus infer that you found content you found useful to your query.

So let's put that more obviously, having a site on which visitors find what they're looking for quickly, easily, and in a visually pleasing way will increase their time on your site which will thus increase the assumption by the search engines that you are relevant for the phrase the searcher has queried. This will reinforce that your site does indeed belong among the top site. As a disclaimer: this works on a mass scale so don't go running off and clicking through to you competitors and quickly hitting the back button. First, it's unethical (like clicking their paid links) and second, it doesn't work like that (how big a hole would THAT be in the algorithm) so it would only be a waste of your time.

Clickability Counts

The engines know when your site appears in a set of search results and they further know how often your site was click on when it appeared. The more often your site is selected when presented in a set of results the more relevant it is assumed to be and thus, the more entrenched it becomes in that set of results (assuming your stickiness issues are dealt with).

What this means is that your title and description matter, not just as part of the classical search engine optimization tactics we've used them for since the 90's but also to draw visitors to your site. Fortunately the end goal of the engines closely matches what your own end goal should be for your site - maximizing traffic.

Keep It Short, & Easily Read

Always keep it short, easily read, and always such that the whole title will appear in the SERPs (Search Engine Results Pages). Our clickthroughs are much higher with shorter titles than longer and we have seen the same results with client sites.

The same applies to your description tag but the rules are a bit different. With your description tag you want to make sure to include your Targeted Keywords and make the copy compelling to a searcher. The reason for this is that when searched keywords are including in your description, is is typically the description that appears in the SERPs. This give you an opportunity to determine how your ad to the world appears. You write your title, you write your description - write both well and your clickthroughs will increase. And when your clickthroughs go up, the implied relevancy the engines will assume your site has to that phrase will increase with it and thus, so too will your Rankings for that phrase.

Getting People To Link To You

We're not going to bother discussing reciprocal Link Building, directory submissions or the other usual suspects. There are countless articles out there on those topics; what we're going to focus on here are the tactics for getting articles picked up widely the resources you want to get them onto (and if you're reading this - you know it works) as well as ways to get the links that both you and the search engines will love the most - the ones you don't ask for or work for outside of creating a great site with useful content. The best part of these links is that they not only work to boost your link popularity but they also tend to drive great traffic to your site. Let's begin with articles.

When you're working to publish an article there are two main audience members: the readers and, more importantly, the editors (I say more importantly as they're the ones that determine if you have any readers at all). There are some tactics for increasing both:

1. Write a compelling title. This gets back to the point I was making in the first paragraph. Everyone is interested in Black Hat SEO, even those of us who don't practice it. Readers will be drawn to it as it receives relatively low coverage and editors like to publishing something that they feel may draw some controversy. While this article doesn't get into black hat tactics as some editors may have hoped, it will draw them in and get their attention.
2. Find quality related resources and get the article published there. You can do it manually through a search engine. You want the places you submit to, to be related to your industry and you want them to provide a Link Back. If you can setup that link as anchor text instead of your URL - all the better.
3. Keep a list and add to it. If you're going to publish multiple articles don't start from scratch every time. Keep a list and try to add a few sites to it with each submission. This will keep your list growing and get you more exposure/links as time goes on.
4. Keep a good relationship with the editors. They are the end-all-be-all of whether this tactic will work or not as a link and traffic building tactic. Make sure you're polite and don't write nasty emails if you get declined. Read what they say and make sure to take it into account with future articles.
   

But what if you don't want to Build Links with articles, what if you want to get links the old fashioned way (and I'm talking about the old old old way - you know, before there was any SEO value to it). What if you would like to get people to link to you simply because they like your content (I know, shocking but it actually happens !!!) There are a few different factors that you need to take into account to accomplish this. Here are a few important rules to follow:

1. You'll need to create content that others will want to link to. This is an art in-and-of-itself. I wrote about some of the basic rules involved with this in a past article "Link Building Campaign" and so I won't repeat it here.
2. Get the bait into social bookmarking sites. This will get people interested in your topic aware of it. If it's good, they may link to it. Don't just focus on Digg and the other majors, look around for some industry-specific bookmarking sites. For example, when this article is complete I'll work to get it into Sphinn, an SEO bookmarking site. Read This, "100 Blogging Toolset".
   
3. Get the bait into forums and/or blogs. I'm not talking about blog sp@mming here, I'm talking about finding blogs and forums that are RELATED to your topic and who's visitors could be genuinely helped by the tool, information, etc. that you're providing. Don't worry if the blog has rel="nofollow" on the links. The purpose is webmaster awareness, not getting links from the blogs (I'll leave that to a different article).
4. Promote the bait on your site. Use banners, links, your blog, etc. to build awareness.
5. Provide the code to link to your bait. The easier you make it for people to link to you, the more of them will. Provide the code with a text and banner option and you'll increase the number of people who will link to you.
6. Put out a press release. If it's big enough news, put out a press release. If the media grabs it you've won the lottery both in publicity and in high valued links.
7. If the topic of your bait is searched on the engines, rank it. :)
   

Conclusion

So these are the Secret Ninjutsu Technique we're talking about. Not Black-Hat SEO Technique. Add these to your repertoire of thoughts as you optimize and link building for your site and you've given yourself a one-up over most if not all of your competition.

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Edited By C14

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Tactics - Grey Hat SEO

Tactics - Grey Hat SEO

This Tactics are categorized as the Grey Hat SEO. It's because this tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as cloaking, paid links, duplicate content and a number of others. Unless you are on the correct side of this equation these tactics are not recommended.

It may be very tempting to to enlist grey-hat and black-hat SEO tactics in order to rank well. But, by doing so you're just one step closer to be Doomed To The Net Hell (stands a very good chance of getting your website penalized). There are legitimate methods for ranking a website well on the search engines. It is highly recommended that webmasters and SEO's put in the extra time and effort to properly rank a website well, insuring that the site will not be penalized down the road or even banned from the search engines entirely.

Note : Even if the search engines cannot detect these tactics when they are used as spam, your competitors will undoubtedly be on the lookout and report your site to the engines in order to eliminate you from the competition.

Cloaking

There are times when cloaking is considered a legitimate tactic by users and search engines alike. Basically, if there is a logical reason why you should be allowed to present different information to the search engines than the visitor (if you have content behind a "members only" area for example) you are relatively safe. Even so, this tactic is very risky and it is recommended that you contact each search engine, present your reasoning, and allow them the opportunity to approve it's use.

Arguably, another example of a site legitimately using cloaking, is when the site is mainly image-based such as an art site. In this event, provided that the text used to represent the page accurately defines the page and image(s) on it, this could be considered a legitimate use of cloaking. As cloaking has often been abused, if other methods such as adding visible text to the page is possible it is recommended. If there are no other alternatives it is recommended that you contact the search engine prior to adding this tactic and explain your argument.

Paid Links

The practice of purchasing link on websites solely for the increase in link-popularity that it can mean has grown steadily over the last year-or-so with link auction sites such as LinkAdage making this practice easier.

When links are purchased as pure advertising the practice is considered legitimate, while the practice of purchasing links only for the increase in link-popularity is considered an abuse and efforts will be made to either discount the links or penalize the site (usually the sellers though not always).

As a general rule, if you are purchasing links you should do so for the traffic that they will yield and consider any increase in link-popularity to be an "added bonus".

Duplicate Content

Due primarily to the increase in popularity of affiliate programs, duplicate content on the web has become an increasingly significant problem for both search engines and search engine users alike with the same or similar sitesdominating the top positions in the search engine results pages.

To address this problem many search engines have added filters that seek out pages with the same or very similar content and eliminate the duplicate. Even at times when the duplicate content is not detected by the search engines it is often reported by competitors and the site's rankings penalized.

There are times when duplicate content is considered legitimate by both search engines and visitors and that is on resource sites. A site that consists primarily as an index of articles on a specific subject-matter will not be penalized by posting articles that occur elsewhere on the net, though the weight it may be given as additional content will likely not be as high as a page of unique content.

If you find competitors using these tactics it is not unethical to report them to the search engines. You are helping yourself, the search engines, and the visitors by insuring that only legitimate companies, providing real information and content, appear at the top of the search engines.

SEO - Tactics Collection :

• Black Hat SEO - Tactics Collection
• Grey Hat SEO - Tactics Collection
• White Hat SEO - Tactics Collection
  

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Tactics - White Hat SEO

Tactics - White Hat SEO

White Hat Tactics SEO are any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages).

Internal Linking

By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. Many sites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the search engines resulting in unindexed pages.

While many of these effects add visual appeal to a website, if you are using scripts or some other form of navigation that will hinder the spidering of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages.

Reciprocal Linking

Exchanging links with other webmasters is a good way (not the best, but good) of attaining additional incoming links to your site. While the value of reciprocal links has declined a bit over the past year they certainly still do have their place.

A VERY important note is that if you do plan on building reciprocal links it is important to make sure that you do so intelligently. Random reciprocal link building in which you exchange links with any and virtually all sites that you can will not help you over the long run. Link only to sites that are related to yours and who's content your visitors will be interested in and preferably which contain the keywords that you want to target. Building relevancy through association is never a bad thing unless you're linking to bad neighborhoods (penalized industries and/or websites).

Content Creation

Don't confuse "content creation" with doorway pages and the such. When we recommend content creation we are discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site.

The more content-rich your site is the more valuable it will appear to the search engines, your human visitors, and to other webmasters who will be far more likely to link to your website if they find you to be a solid resource on their subject.

Creating good content can be very time-consuming, however it will be well worth the effort in the long run. As an additional bonus, these new pages can be used to target additional keywords related to the topic of the page.

Writing For Others

You know more about your business that those around you so why not let everyone know? Whether it be in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization

The manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of SEO and the search engine positioning industry. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.

That said, it is of primary importance that the optimization of a website not detract from the message and quality of content contained within the site. There's no point in driving traffic to a site that is so poorly worded that it cannot possibly convey the desired message and which thus, cannot sell. Site optimization must always take into account the maintenance of the salability and solid message of the site while maximizing it's exposure on the search engines.

SEO - Tactics Collection :

• Black Hat SEO - Tactics Collection
• Grey Hat SEO - Tactics Collection
• White Hat SEO - Tactics Collection
  

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Tactics - Black Hat SEO

Tactics - Black Hat SEO

The Following Tactics (Black Hat SEO) are not listed to help you "trick" the Search Engines but to warn you that by implemented this Tactics, you're one step closer Doomed To The Net Hell (Supplemental Page / Blacklisted / Banned). Constantly some Webmasters attempt to "trick" the Search Engines into ranking sites and pages based on illegitimate means.

Whether this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means they are meant to only trick a search engine into placing a website high in the rankings.

Because of This, Sites Using Black Hat SEO Tactics Tend To Drop From These Positions As Fast As They Climb (If They Do Climb At All).

Due to the sheer number of tricks and scripts used against search engines they could not possibly all be listed here. Below you will find only some of the most common black-hat tactics. Many SEO's and webmasters have simply modified the below tactics in hopes that the new technique will work. Truthfully they may, but not forever and probably not for long.

These Tactics Are Considered Black-Hat For A Reason.
This Page Is To Note The Tactics That You Will Hear About From Other SEO's.
These Are Not Legitimate Tactics And While Some May Work In The Short Term.
They WILL Get Your Website Penalized And/Or Banned Eventually.

Keyword Stuffing

This is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.

Hidden Text

Hidden text is text that is set at the same color as the background or very close to it. While the major search engines can easily detect text set to the same color as a background some webmasters will try to get around it by creating an image file the same color as the text and setting the image file as the background. While undetectable at this time to the search engines this is blatant spam and websites using this tactic are usually quickly reported by competitors and the site will surely be blacklisted.

Cloaking

In short, cloaking is a method of presenting different information to the search engines than a human visitor would see. There are too many methods of cloaking to possibly list here and some of them are still undetectable by the search engines. That said, which methods still work and how long they will is rarely set-in-stone and like hidden text, when one of your competitors figures out what is being done (and don't think they aren't watching you if you're holding one of the top search engine positions) they can and will report your site and it will get banned.

Doorway Pages

Doorway pages are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.

Redirects

Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no substantial content, redirects are sometime applied to automatically move a visitor to a page with actual content such as the homepage of the site. As quickly as the search engines find ways of detecting such redirects, the spammers are uncovering ways around detection. That said, the search engines figure them out eventually and your site will be penalized. That or you'll be reported by a competitor or a disgruntled searcher.

Duplicate Sites

A throwback tactic that rarely works these days. When affiliate programs became popular many webmasters would simply create a copy of the site they were promoting, tweak it a bit, and put it online in hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. If the site is changed just enough to avoid automatic detection with hidden text or the such, you can once again be reported to the search engines and be banned that way.

Interlinking

As incoming links became more important for search engine positioning the practice of building multiple websites and linking them together to build the overall link popularity of them all became a common practice. This tactic is more difficult to detect than others when done "correctly" (we cannot give the method for "correct" interlinking here as it's still undetectable at the time of this writing and we don't want to provide a means to spam engines). This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported.

Reporting Your Competitors

While this may seem a bit off, the practice of reporting competitors that you find using the tactics noted above or other search engine spam tactics is entirely legitimate and shouldn't be considered at all unethical. When we take on search engine positioning clients this is always incorporated into our practices when applicable (which happily is not that often).

When A Competitor Uses Unfair Tactics To Beat You
It Is Entirely Fair To Report Them.

If you have competitors that you feel are using illegitimate tactics to beat you on the search engines feel free to visit our "Report Spam" page for links to where to go on the major search engines to report spam results and sites to them. Just make sure you're own site is clean when you do.

SEO - Tactics Collection :

• Black Hat SEO - Tactics Collection
• Grey Hat SEO - Tactics Collection
• White Hat SEO - Tactics Collection
  

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Type Of Links - Choose Wisely - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
Type Of Links - Choose Wisely

Type of Links

Over the years, different types of links have come up. It is essential for a link builder to know the difference between each kind of link to be able to judge its quality and importance.

One Way Links/Non-reciprocal Links

One way links are the most precious links for a website, especially if the quality of incoming one way links is also good. Usually, sites providing useful content to visitors over a long period of time get a lot of natural one-way links to their websites. One way links are given the most importance as they are not manipulative in any manner. People link to a website with related Keywords and Anchor Texts as they find appropriate, according to the theme of the website they are linking to.

Two Way Links/Reciprocal Links

Two Way linking or Reciprocal Links are also called Link Exchange. The two websites come to an agreement of putting the other website’s link on their website in exchange of a link to their website. Search Engines have now started giving less importance to Two Way links, due to the exploitation they have received at the hands of spammers and other black hat SEO practicing individuals.

However, this does not mean that two-way linking or link exchange is no longer being used by Website owners and webmasters. Two Way links with related websites can be extremely beneficial for a websites presence over the Internet.

The biggest drawback of link exchange is the amount of time and effort that goes in the entire process. At times, it can be very time consuming to find good link partners, email them, add a link to your website, and then check back if they have linked to your website or not. In that case, you either end up sending them another reminder email, removing their link on your website, or simply forget about the link that was added by you in your links page, but never reciprocated.

Three Way Links

Over time, Search Engines started giving less importance to Two-Way links or Exchanged links. As a result, webmasters came up with another method of tricking the Search Engines in exchanging links with other website. In three-way links, 3 websites are involved in the exchange rather than 2 websites interlinking each other.

In three way linking, website A links to Website B, which links to Website C, which in turn links back to Website A. Hence, Search Engines consider that a Website A is linking to B, but B is not linking back to A; hence it could be a one-way, non-reciprocal or incoming link.

However, Search Engines like Google are able to detect three-way and four-way links also to some extent, and this practice is becoming unpopular among webmasters due to its over-complicated nature.

Deep Links

Deep Links are links pointing to internal pages of your website. These pages could be important landing pages covering other related and important Keywords of your site theme. It is equally important to get deep links to your webpages as it is to get links for the home page of your website.

Links from FFA Sites and Link Farms

Not all websites over the internet are good. So care must be taken when choosing link partners for your website. You should avoid websites that are banned on Search Engines. Similarly, you should avoid Free For All Sites, also known as FFA Sites.

FFA Sites and Link Farms are those websites which have hundreds and hundreds of unrelated links all on one page. These pages often have automated link submission forms, which they use to collect emails and other related information like name from you, which are later used to send email spam.

Good webmasters will always avoid submitting links to such farms, and will also NEVER link to any FFA Site. However, webmasters cannot completely control where their links are submitted or added, which is why extreme care must be taken in identifying these websites.

A good indication of FFA sites and Link Farms is that they have hundreds of unrelated and spam links, mostly going to adult or medical websites. These websites are also penalized by Search Engines and usually have PR 0 and are banned by Search Engines. Submitting to these should be avoided and linking to them should be avoided at all costs.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

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Edited By C14

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Tools - Links Building Campaign - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
Links Building Campaign Tools

Competitors Back Links

A good way to identify and find good link partners is to contact all those websites which are directly linking to your competitors. These linking websites can be easily identified using the search engine queries and commands for finding back links to a website as mentioned in the beginning of this guide.

The best way is to identify 10 or 15 big competitor websites and study the inbound links to those websites. This way you can identify hundreds of useful and quality link partners in a short amount of time. Then you can start contacting these link partners by email or by directly calling them for a link exchange.

Keyword Search

Another method used to find good link partners to exchange links with is to do a Keyword Search. This Keyword search can be carried out on any popular Search Engine like Google. Google offers a number of queries that can be used by webmasters to refine their search and find exactly what they are looking for. Examples of such Google Useful Queries are the intitle, allintitle, inurl and allinurl commands.

A combination of Search Terms like Add Link, Submit Link, Add URL, Link Submission, Resources, Link Partners etc. can be used along with a combination of your target Keywords and Key-phrases to find prospective link partners looking to exchange links with other related websites.

Taking the example of widgets, say you want to find websites related to the theme of widgets. You can search for the following terms on Google or any other Search Engine to find websites willing to exchange links and related to the theme you are looking for:

Widgets Add Link, Widgets Submit Link, Widgets Link Submission Form, Widgets Add URL, Widgets Link Submission, Free Widget Resources, Widget Link Partners, Widget Links

Similarly, the Google Specific Queries can be used:

intitle:widget links
This will fetch all indexed webpages which have widget appearing in the title or links appearing anywhere in the title of a webpage or both.

allintitle:widget links
This will fetch all indexed webpages which have both these KWs being used in the title.

inurl:widget links
This will fetch all indexed webpages which have widget appearing in the URL or links appearing anywhere in the URL of a webpage or both.

allinurl:widget links
This will fetch all indexed webpages which have both these KWs being used in the URL.

Directory Submissions

Directory Submissions should be one of the most important things that should be done especially for new websites. Submitting your site to directories is another way to get free incoming links targeting the most important Keywords. Many Web Directories are free to submit to and are also fast in approving the submitted links. Others will take 4 - 6 weeks to approve your link and include it in the listings.

Since all directories are divided into specific categories and sub-categories, it will always be easy to find a page in the directory where you can submit your link. Submission Policies for all the directories should be strictly followed in order to get fast approval of your submitted links.

Some large directories like DMOZ and Yahoo! Directory should be your first priority to submit a link. These directories are huge and get a lot of traffic and users everyday, and a listing in any of these popular directories can bring targeted traffic and users to your website on a regular basis. Moreover, directories like ODP are used by so many other web directories, and also by the Google Directory, so it will be highly beneficial to get a listing in DMOZ.

You can also look for ‘List of Search Engine Friendly Web Directories’ to submit your website links to. A big list of search engine friendly websites is also available on this website.

Forum Posts & Signatures

If your website is specifically related to a niche, you can promote your website on Forums that are specifically related to your website theme. Many forums allow you to use a signature in your posts, which can be very beneficial if your website is of interest to other posters and visitors to the forum. Similarly, mentioning your website inside the forum posts where possible can bring targeted links pointing to your website.

Actively participating on a high traffic forum can bring a steady stream of users to your website. If your website is specific to a region, promoting it in a regional community can also be extremely beneficial.

Blog Comments

Similar to Forum Posts, Blog Comments are another easy and convenient way to get free incoming links to your website. However, as with the case with Forum Posts, your blog comments should also be highly specific and useful for the readers of that Blog. Spammy Blog comments on unrelated sites will not be of much use. In fact, too many spammy Blog comments might harm your website and get it penalized by Search Engines.

Search Engines look for relevancy and themed links for a website. If your link is found on thousands of unrelated poor quality pages, it can be harmful for your website and Search Engines might end up showing a poor ranking for your website in the Search Results.

Link Baiting

Link Baiting is another very useful method of getting links to a website. This is a technique specifically used by Bloggers and website owners to a lesser extent. Link Baiting involves adding something really unique on your blog or website, which creates a buzz among the target audience. This content or new feature on the blog or website ‘baits’ the viewers which attracts them to link to or bookmark the interesting content. Link Baiting is a targeted technique, which falls under the task of link building, and attracts a lot of natural incoming links to a website or blog.

According to Matt Cutt “Link Baiting is anything interesting enough to catch people’s attention”

A properly created page can attract a huge amount of incoming links, with very little or no effort at all. These links can come from high traffic websites, like digg.com which can again bring a lot of targeted traffic to your website, and not to forget, lots and lots of natural links from other websites and blogs.

Unlike other link building techniques, where you contact webmasters to link to you, in link baiting you actually bring the links to you by offering something useful, unique or popular on your blog or website.

Article Writing

Article Writing is one of the most effective ways of building links to your website. It involves writing an interesting article related to your niche, and submitting it to article submission websites like EzineArticles, GoArticles, ArticleAlley, ArticleBiz, ArticleCity, ArticleDashboard, EasyArticles and many more.

The submitted article(s) will have direct links pointing to your websites and its pages. Most of these Article Submission websites allow multiple links in the article body, which is a very convenient way of getting one way links to your website. The use of proper link texts and linking to internal pages can be the easiest way to get deep links to your website using appropriate anchor texts.

Press Releases

Similar to Article Writing, Press Releases are a very powerful method of getting hundreds of incoming links to your website. Properly Submitted Press Releases can get lots and lots of visitors to a website, especially if the press releases are submitted to popular news sites and syndicated to Google and Yahoo! News.

Emails

A common method of finding and contacting link partners is by sending emails. You can invite prospective link partners to do a link exchange by contacting the prospective website owner through email. The email can mention benefits of link building, or can be a simple request for a link exchange as the theme of the two websites is related to each other. Methods for finding good link partners and sample email templates that you can use to contact a site owner for link exchange are given in the coming sections of this guide.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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Link Texts, Link Directory & Link Building Tecniques - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
Link Texts, Link Directory & Link Building Tecniques

Link Texts and Descriptions

Once you have the list of highly searched Keywords and phrases, now you can move on to the step of making the Link Texts and Link Descriptions for your website which you will be submitting to web directories. These Link Texts and Descriptions are typically referred to as the ‘Link To Us’ or ‘Link To Me’ code, which can be used by other website owners to link to your site or blog.

You can add a completely new webpage to your website where you can add different variations of ‘Link To Us’ codes. This is necessary because you want webmasters to link to you using the most important Keywords. Also, the code given on the Link-To-Us page makes it easier for webmasters and other website owners to simply copy and paste the code to their website links page in order to give you a link.

Tips for making Link Texts and Descriptions

When making the Link-To-Us code, make sure the Link Titles and Link Descriptions are making sense. Most webmasters or newbies make the mistake of creating long link texts and descriptions simply stuffed with the important Keywords. Such Anchor Texts usually make little sense, and are not interesting enough to attract attention by visitors to click on it.

It is always a good idea to make variations of link texts. Initially you can make 5 to 6 different link texts for your home page of the website. You can make more for other important landing pages for your website. Also, avoid repeating a Keyword again and again in the Link Texts and Descriptions.

Links Directory or Pages

Since you will be managing and carrying out a link exchange campaign for your website, you will need to link to other industry related websites in exchange for a link. For this, you will need to get the link pages on your site ready before you actually start sending any link exchange emails.

You should spend some time on deciding the format for your link page(s).

* Will you have only one links page?
* Will you have multiple link pages?
* What Kind of websites will you add to your link pages(s) if you exchange links?
* Can you use a links directory with categories and sub-categories in it so you can easily manage the links to other websites from your website?

These are some of the important questions you need to ask yourself before you make any final decisions about your link pages, also popularly referred to as ‘Link Partner Pages’, ‘Link Resources’, ‘Link Partners’ or simply ‘Friends’.

Most of the link pages and categories and sub-categories can be easily created using some link management tool like Arelis. For larger link directories, it is advisable to use some Free Link Management Program like PHP Links Directory, also known as PHPLD.

It is always a good idea to spend some time looking at other web directories and link pages of competitor and other industry related websites to get more ideas.

Once you have everything organized and in-place, you can now move on to the link building techniques outlined in the next part of this guide and start finding good link partners for your website to exchange links with.

Link Building Techniques

There are a number of techniques that can be followed to get inbound links for a website. If done correctly, proper link promotion can dramatically increase the number of quality websites that link to you. Additional incoming links will further provide your website with a consistent stream of targeted visitors, both from the websites as well as from the Search Engines.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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Sample Email Letter - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
Sample Email Letter

Here is a sample email letter that can be used to email webmasters and other website owners for link exchange.

[SUBJECT: Exchanging links with your site]

Hello [Name of person],

After visiting your site [URL here], I believe it would be mutually beneficial to exchange links. Our site [Your site URL here] provides [give a description of your website theme, and information about your main product or service].

A link to your site has already been placed on our links page at [URL of the links page]. It would be appreciated if you would reciprocate with a link back to our site as well.

You can use the following details to link to our website :

URL: [Complete website URL here]
Title: [Anchor Text here using the important Keywords]
Description: [Link Description here with some more Keywords]

If you want the details for your link changed, do let me know.

Best Regards,

[Your Name]

[Your Designation]
[Website URL]
[Email]
[Phone, Fax and other Contact Details]

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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SEO Glossary - Dictionary - Important Terms - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS

SEO Glossary - Dictionary - Important Terms

Alt Tag

The alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and should contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page.

Alt Text

The text that appears when you put your mouse on top of an image or a picture.

Anchor Text

The visible text for a hyperlink. Anchor texts are very important for Rankings and SEO.

Back Link

A link from one website to another. Good Back Links are believed to improve Google Page Rank and also improve Search Engine Rankings.

Black Hat SEO

SEO practices that involve unethical means of promoting a website are considered Black Hat. These techniques are employed to fool search engine spiders.

Broken Link

A link that produces a 404 error, page not found.

Cross Linking

The procress of multiple sites linking to each other in order to inflate link popularity and improve results. Many search engines have started penalizing cross-linking.

Dead Link

A link that produces a 404 error, page not found.

Deep Linking

Links pointing to a web page other than your index page.

Description

The description of a web site in a web directory or Search Engine. Human-edited web directories usually compose a description after reviewing the site. The description gives information about the website to users interested in the website.

Directory

A website that list other websites in their various categories.

DMOZ

A large directory of websites run by volunteers. Their database is used by many website across the internet. Also referred to as the ‘Open Directory Project’.

FFA

Free For All. This is a links page with nothing but lots of links added by visitors. Mostly, the links are unrelated.

Free For All

This is a links page with nothing but lots of links added by visitors. Mostly, the links are unrelated.

Hyperlink

Hyperlinks are the graphics, words, or phrases you click on in HTML documents that jump from page to page or site to site.

IBL

In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Inbound Link

A link from another website to your website. Also known as an Incoming Link.

Incoming Link

A link from another website to your website. Also known as an Inbound Link.

Key Phrase

A collection of words or terms that help identify the purpose of a website. Key phrases are also submitted to search engines to retrieve related web pages.

Keyword

A single word used to help identify the purpose of a website.

Keyword Research

The act of searching keywords related to your niche. This is often done to find the highest producing keywords.

Keyword Stuffing

Stuffing a page with numerous keywords for the sole purpose of confusing search engines. This technique is considered Black Hat SEO.

Link Farm

A series of websites linking to each other in order to increase rankings. Mostly, the sites are not related with each other.

Link Popularity

A measure of the number and quality of links to a particular page.

Open Directory Project

A large directory of websites run by volunteers. Their database is used by many website across the internet. Also known as DMOZ.

Outbound Link

Linking from your website or webpage to another website or webpage.

Page Rank

Google’s system for ranking web pages. The higher the rank the better position your website or page will have in their results.

PR

Google’s Page Rank, a system for ranking web pages. The higher the rank the better position your website or page will have in their results.

Query

A search phrase or term submitted to search engines.

Rank

How well a particular web page or web site is listed in a search engine or advertising results.

Ranking Algorithm

A series of mathematical formulae which are used by search engines in order to rank websites and web pages.

Reciprocal Link

Where 2 sites exchange links in order to exchange traffic and users.

Referrer

The page from which a user has come.

Search Engine

A site which searches the web for sites which are relevant for a given search query.

Submission

The process of submitting a site to a search engine or directory.

Traffic

The visitors and page views on a website.

URL

Uniform Resource Locator. The address at which a specific resource can be found.

Weblog

Blogs. An online diary with posts or entries made on a regular basis. Blogs are maintained by real people and some popular blogs might be updated multiple times a day with new posts and content.

White Hat SEO

All SEO practices that use only ethical means of promoting a website are considered White Hat.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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Getting Ready For Your Links Campaign - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
Getting Ready For Your Links Campaign

Before you start your links campaign, you need to go through a number of necessary steps, before actually sending your first email to any prospective link partners for an exchange. The steps involved include Keyword Search, Making Link Texts and Descriptions for your website which other webmasters and website owners will use to link to your website, creating your link pages and putting them online where you will be adding other link partners website links on your site. Most important of all, you need to have a fully functional and complete website which offers something useful to the visitors. If your website has a poor user interface or a broken web design, or has nothing unique to offer to the visitors, it is highly likely that your link building effort will go to waste. Each of these points is discussed in detail below:

Making a Functional Website

The most crucial part of your entire links campaign is to have a proper functional website ready to attract visitors and traffic to it. If your website is still in its development stages, or you need to put more content on your website, you should wait and complete the pending tasks before you start a links campaign for your website. Most webmasters think that putting together one or 2 pages is enough to start marketing a website. This is completely wrong!

The design and User Interface of a website are some of the important factors which should never be ignored if you are serious about your online presence. Usually, a slow loading website or a poorly designed site will loose its traffic to competitors.

So before you start sending any email or directory submissions for your website, make sure the website is complete and functioning properly.

Identifying Your Website Theme

The next important step is to identify your Website theme for which you will be collecting links. This might seem unnecessary to some webmasters, but it’s a very important step and should not be avoided.

By identifying your website theme, you will be in a position to identify your competition and some broad keywords that describe your website. These will help you find good and related link partners easily once you start your link building campaign.

Competitor Analysis

Once you have identified your theme and identified some broad keywords after some brainstorming, you should find out who your competitors are. You can do this by searching for the keywords you chose in the last step on Search Engines including Google, Yahoo and MSN.

At this point, it is extremely necessary to use different Search Engines as different websites could be ranking high on different Search Engines. Once you check your keywords on all 3 search engines, and visit the top 10 websites for those keywords, you will exactly know the websites that are consistently showing on all the 3 Search Engines. These websites are actually your competitors.

Next, you should be analyzing their incoming links to see which websites link to your competition. You can use free online tools that can list the backward links for these websites, like Link Popularity Check (LPC) mentioned earlier in the guide, or simply use the Search Engine queries to find inbound links to these websites.

When you look for the incoming links to these websites, be sure to note down the Keywords other websites are using to link to them. You should add these Keywords to your list of Initial Keywords as they will help you come up with more related Keywords or Key phrases that could be related to your website theme.

Keyword Analysis

Once you have an expanded list of Keywords, you should use some Keyword Research Tool like WordTracker, Overture or the External Keyword Ideas Tool at Google Adwords. Search for Keywords that are highly searched and identify them. Try different combinations to get more highly searched keywords and key phrases that describe your business or website theme.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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The Concept of Google PageRank - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS
The Concept of Google PageRank

PageRank is a numeric value that represents how important a page is on the web. According to Google, PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Hence, Google calculates a page’s importance from the votes cast for it, and considers the importance for each of these votes when it calculates a page’s PageRank.

How is Google PR Calculated?

To calculate the PageRank for a page, all the incoming or inbound links to that page are taken into account. These links could be from within the website or from other websites. The equation to calculate a page’s PR is given below.

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

A is the page whose PR is being calculated.
t1 - tn are the pages which are linking to the webpage A
C is the number of outbound links on that page
d is a damping factor and its default value is 0.85

The value for ‘d’ varies and Google also uses other variations of the formula given above.

A simpler version of the formula can be:

Page’s PR = 0.15 + 0.85 * (a share of the PageRank of every page that links to it)

Since Google PR is equally divided among the outbound links of a page, the share of PR passed to every site is

( PR of page t1 / Outbound links of page t1 ) * ( % of the amount of PR to be passed)

Hence, the % value is taken as 0.85 since a page ‘votes’ an amount of PageRank onto each page that it links to, which is shared equally among all the pages that it links to.

From this formula, we can see that a link from a page with PR 5 with 10 outbound links is worth more than a link from a page with PR 8 with 100 outbound links.

5/10 = 0.5 whereas 8/100 = 0.08

When searching for link partners, the PageRank of a page of the linking site should be taken into consideration as well as the number of outbound links on that page. The more outbound links a webpage has, the less PR value will be passed to your webpage.

PageRank or PR is important as it is one of the factors that determine a page’s ranking in Google’s Search Results. Of course PR is not the only factor that Google uses to rank pages, but it is important.

Google and Inbound Links

Every Search Engine has its own policies and guidelines which it follows in order to determine the link popularity of a website. Google is stricter in its policy of counting incoming links to a website. Usually, Google will disregard any incoming links placed on pages with Duplicate content, pages in Supplemental Results, or pages with lots of unrelated links etc. Also, Google will disregard any links coming to a webpage from banned websites. These policies change over time, and the real algorithms and policies are never made public by the Search Engines.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

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All About Links - Complete Guide For WebMasters

COMPLETE GUIDE FOR WEBMASTERS

ALL ABOUT LINKS

Links Importance

Every website needs links for a number of reasons. No matter what the reason, the sole purpose of building link popularity is to increase your websites prominence on the Search Engines and to improve its popularity and presence over the Internet. The more popular the website is, the more users and traffic will come to it.

Links are specifically obtained for the following reasons:

To improve Search Engine Rankings

Links help in improving a websites ranking/placement on Search Engines. Search Engines consider incoming links to a website as a Vote to that website. The more incoming links a website has, the more votes it has in the eyes of Search Engines.

Each Search Engine has its own policies to the quality of links coming to a website, so different search engines will rank your website differently on their SERPs (Search Engine Ranking Pages). Also, Search Engines continuously update their ranking algorithms and link quality analysis algorithms to differentiate between good and bad links.

The whole idea behind giving more importance to websites with more links is that websites providing useful content will naturally attract links from other websites, whereas websites that are poorly designed or have inadequate information will have difficulty in attracting links to it.

The importance of Anchor Text of incoming links is also very important and directly related to Search Engine Rankings for that website on Search Engines.

To Get Traffic

Links are also a direct way of improving traffic to your website. Other than improving Search Engine Rankings, a link on another website can bring traffic and users by click-throughs to your website. If your link is placed on a webpage highly related to your website theme, chances are that users browsing that webpage will find it useful to click on your link to find more related information.

The text used to link to your website is very important for both users as well as for the Search Engines. Often, links placed on very relevant sites can bring a constant and regular stream of users to your website. Moreover, if your link is placed on a high traffic website, you can get lots of regular and returning visitors to your site from a single link. Often, this strategy is adopted when buying links from other websites.

Remember, the most crucial thing required for incoming links is a very useful website. Your website must contain useful and interesting content which is up-to-date at all times which will attract traffic as well as get quality inbound links to it.

Links from other websites, not only bring more exposure to your website, and hence more traffic, but the website sees an increase in traffic from the improved Search Engine Rankings also. The more links you have, the higher your search engine rankings and the more traffic you’ll get to your website from the Search Engines.

To Improve Google PageRank

Getting inbound links is one method by which a website can improve its Google PageRank. The higher a websites PageRank, the more important that website is in the eyes of Google. PageRank is actually a measure of the importance of a website or webpage.

Quality of Links

A number of factors affect the Quality of a link. Google also pays importance to quality of links and uses this in deciding the ranking for a website for a particular Search Term. The factors which need to be considered when evaluating the quality of a link are as follows:

Anchor Text of the Link

The Anchor Text of the Link Title is a very important factor in determining the quality of a link. Search Engines consider the Title text of links and see the Keywords used in the Anchor Texts. If these Anchor Texts match the Keywords being used on the webpage being linked by that link, Search Engines will rank the website or webpage higher in its SERPs (Search Engine Ranking Pages) for that particular Keyword or Key-phrase.

In extreme cases, such as Google Bombing, websites or web pages can rank high on Search Engines for a particular search term if it gets a lot of incoming links to it using a specific Keyword, even if the Keyword is not used on the webpage itself. The best example for this is when you try searching for ‘Miserable Failure’ on Google.

Theme of Other Links On That Webpage

Search Engines also consider the kind of links on the same page, and see whether they are related to your theme or not. If a webpage has links related to the theme of your webpage, or your link text, more weight will be given to the Keywords used in the Anchor Texts of those links. Hence, Google will improve the Search Engine Rankings for your website if your link is placed on a page with the same themed links.

That’s whys it is important to get links from pages which are also linking to your competitors.

Theme Of The Surrounding Text On That Webpage

Similar to the concept of link texts, Search Engines also give weight to the surrounding text related to your link. If the surrounding text has relevancy to your website theme, the link will be of a good quality. That is why it is essential to use a relevant and Keyword rich Link Description with your link text in order to clarify the theme of the links to visitors as well as to the Search Engines.

While browsing a webpage, visitors to that site will be more likely to click on links and resources that match the theme or topic they are currently viewing. A completely unrelated link is highly unlikely to attract any attention by the visitors. That’s why Search Engines also give very less weight to links placed on unrelated themed webpages.

Title Of The Linking Page

If the title of a webpage is related to your website theme or Keywords, that link will be considered a quality link. Users will be more likely to find and click on links related to that particular topic and hence click and land on your website if the incoming link is from a much related webpage. Search Engines work like normal users in many cases; hence they also give importance to links coming from same themed webpages.

Number Of Outbound Links On That Page

The Number of Outbound links on a webpage directly affect the proportion of Google PR that is passed to the linked websites. The more outbound links there are on a webpage, the lesser proportion of Google PR will be passed. So links from webpages that have too many outbound links on them are not considered high quality links.

Type Of Link

A clear link is considered a high quality link rather than a link which is a redirect link or is embedded in a flash file. Search Engines cannot read flash files; hence they won’t be able to track links coming to a webpage through some flash file. Clear, static and direct links are the friendliest links as far as Search Engines are concerned, and are hence given more importance than other kind of links.

Text VS Image

When collecting links for your website, it’s better to focus on Text Links rather than on Banners or Image Links, as images and banners are not indexable by Search Engines. Googlebot and other Search Engine Spiders pay importance to Link Texts, so special attention should be given on deciding Link Texts for your website before you start your links campaign. Keywords used in the Link Titles as Anchor Texts will improve your website Rankings on the Search Engines for those Keywords.

Images and Banner Links with Alternate Text are indexed by Search Engines, where the Alt Text serves as a description to what the site is about. However, preference should still be given to Text Bases links as much as possible.

Prominence Of The Link

The prominence of the link on the links page is another factor in determining the quality of that incoming link. Usually, if your link exists on a webpage which has several other links on it, links towards the top of the webpage will be more prominent and easily to click on. Similarly, a user will be more likely to click on the links which are highlighted or made prominent on the webpage, or which exist near the top of that links page, rather than on a link which is buried deep down in the footer of a webpage, or listed at the end of a long list of 50 other links.

The prominence and closeness towards the top of the page will make the link easily spidered and indexed by the Search Engines and hence it will have better quality.

Complete Guide For WebMasters Collection :

• Introduction - Complete Guide For WebMasters
• Getting Ready For Your Links Campaign - Complete Guide For WebMasters
• The Concept Of Google PageRank - Complete Guide For WebMasters
• All About Links - Complete Guide For WebMasters
• Link Text, Link Directory & Link Building Technique - Complete Guide For WebMasters
• Type Of Links - Choose Wisely - Complete Guide For WebMasters
• Link Building Campaign Tools - Complete Guide For WebMasters
• Link To Your HomePage? Bad Idea - Try This One - Complete Guide For WebMasters
  
• Taboo Things About SEO - Complete Guide For WebMasters
• Supplemental Site? Worst Destiny For Your Sites - Complete Guide For WebMasters
  
• How To Beat Site With 1000 Backlinks? - Complete Guide For WebMasters
• How To Achieve Higher Ranking? - Complete Guide For WebMasters
  
• Sample Email Letter (Link Building Tools) - Complete Guide For WebMasters
• SEO Glossary - Dictionary - Complete Guide For WebMasters

Want More Tips, Tricks & Information About Search Engine Optimization. Click Here To Subscribe To Our Newsletter. Totally FREE.

Edited By C14

Read More..