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SEO Glossary - Dictionary - Important Terms

Alt Tag

The alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and should contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page.

Alt Text

The text that appears when you put your mouse on top of an image or a picture.

Anchor Text

The visible text for a hyperlink. Anchor texts are very important for Rankings and SEO.

Back Link

A link from one website to another. Good Back Links are believed to improve Google Page Rank and also improve Search Engine Rankings.

Black Hat SEO

SEO practices that involve unethical means of promoting a website are considered Black Hat. These techniques are employed to fool search engine spiders.

Broken Link

A link that produces a 404 error, page not found.

Cross Linking

The procress of multiple sites linking to each other in order to inflate link popularity and improve results. Many search engines have started penalizing cross-linking.

Dead Link

A link that produces a 404 error, page not found.

Deep Linking

Links pointing to a web page other than your index page.

Description

The description of a web site in a web directory or Search Engine. Human-edited web directories usually compose a description after reviewing the site. The description gives information about the website to users interested in the website.

Directory

A website that list other websites in their various categories.

DMOZ

A large directory of websites run by volunteers. Their database is used by many website across the internet. Also referred to as the ‘Open Directory Project’.

FFA

Free For All. This is a links page with nothing but lots of links added by visitors. Mostly, the links are unrelated.

Free For All

This is a links page with nothing but lots of links added by visitors. Mostly, the links are unrelated.

Hyperlink

Hyperlinks are the graphics, words, or phrases you click on in HTML documents that jump from page to page or site to site.

IBL

In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Inbound Link

A link from another website to your website. Also known as an Incoming Link.

Incoming Link

A link from another website to your website. Also known as an Inbound Link.

Key Phrase

A collection of words or terms that help identify the purpose of a website. Key phrases are also submitted to search engines to retrieve related web pages.

Keyword

A single word used to help identify the purpose of a website.

Keyword Research

The act of searching keywords related to your niche. This is often done to find the highest producing keywords.

Keyword Stuffing

Stuffing a page with numerous keywords for the sole purpose of confusing search engines. This technique is considered Black Hat SEO.

Link Farm

A series of websites linking to each other in order to increase rankings. Mostly, the sites are not related with each other.

Link Popularity

A measure of the number and quality of links to a particular page.

Open Directory Project

A large directory of websites run by volunteers. Their database is used by many website across the internet. Also known as DMOZ.

Outbound Link

Linking from your website or webpage to another website or webpage.

Page Rank

Google’s system for ranking web pages. The higher the rank the better position your website or page will have in their results.

PR

Google’s Page Rank, a system for ranking web pages. The higher the rank the better position your website or page will have in their results.

Query

A search phrase or term submitted to search engines.

Rank

How well a particular web page or web site is listed in a search engine or advertising results.

Ranking Algorithm

A series of mathematical formulae which are used by search engines in order to rank websites and web pages.

Reciprocal Link

Where 2 sites exchange links in order to exchange traffic and users.

Referrer

The page from which a user has come.

Search Engine

A site which searches the web for sites which are relevant for a given search query.

Submission

The process of submitting a site to a search engine or directory.

Traffic

The visitors and page views on a website.

URL

Uniform Resource Locator. The address at which a specific resource can be found.

Weblog

Blogs. An online diary with posts or entries made on a regular basis. Blogs are maintained by real people and some popular blogs might be updated multiple times a day with new posts and content.

White Hat SEO

All SEO practices that use only ethical means of promoting a website are considered White Hat.

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