Google Adsense Introduction

GOOGLE ADSENSE INTRODUCTION

• WHAT IS ADSENSE?

AdSense is an ad-serving program run by Google. Google serves advertisements on their search pages and on websites that are enrolled in AdSense program.

One of the main reasons why AdSense has become so popular method of placing advertisements is because the ads are less intrusive than most banners, and the content of the ads is more often relevant to the website’s content.

• HOW TO SIGN UP?

To get accepted into the AdSense program, you have to fill out a form and submit your site for evaluation. Once your site is approved, you can activate your Google account.

• ADSENSE SETUP

ADSENSE FOR CONTENT

These are textual, image or video ads. You are paid on either per-click or per-thousand-impressions basis. There are also text link units at your disposal. You are allowed up to 3 textual (image, video) and 1 link unit per page.

ADSENSE FOR SEARCH

You place a searchbox on your page and you get paid every time someone performs a search and then clicks on the result. You are allowed to place 2 units per page.

REFERRALS

These are ads promoting AdSense, AdWords or Firefox with Google toolbar. You are allowed to put one of each unit per page. Payment method is different for each one of them.

• HOW DOES ADSENSE WORK?

Google‘s search technology enables you to serve ads based on your website’s content. This means that if you run a site about ‘’fishing equipment’’, your ads will be about ‘’fishing equipment’’. Other thing, if your site is in English, you won’t have German ads on your site.

Google uses JavaScript code to incorporate the advertisements into a participating site. The ads are crawled by the Mediabot, the robot that maintains the ads and matches them with your site’s content. Mediabot is a separate crawler from the Googlebot that maintains Google's search index.

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Edited By C14